Is Your Internet Marketing Strategy Local Enough?

Manage your local leads with the help of a simple CRM and sales tracking tool like Base.

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If you cater to B2B clients in your geographical area, the right internet marketing strategy is essential for many reasons. Make sure that your online marketing strategy is local enough by following these guidelines.

• Getting inquiries from local businesses could lower your cost of doing business in terms of sales visits, shipping, and overall business dealings. Companies often prefer to deal with local businesses for products or services.]

• Potential customers often do search engine searches with a city or neighborhood as part of their search string. Search engines need to know where you are in order to match you to those search queries.

• Local optimization can equate to excellent mobile search results. Mobile searches will more than likely account for at least some of your audience, depending on the industry you are in. Yes, B2B clients may be more geared to be searching for your business on a computer but many busy professionals also use their smartphone to multitask. Optimizing your site and online presence based on your geographical area will increase the chances of your site being listed for mobile searchers in your geographic area.

• A local strategy will help you narrow your competition. If you?re selling computer equipment to Fortune 500 companies, for example, your local strategy can help you narrow the competition on search engines. Instead of trying to rank well for for ?printer cables?, which could be difficult, it might be easier to rank for ?printer cables Chicago?, for example.

• Google Places ? Be sure to sign up and take advantage of this resource that will help you claim your business location with Google Maps. This won?t just help you out when people search on their mobile device, either. It will often show up in Google results and could influence what is suggested to people when they start typing a search string into their search engine query box.

• Be sure your website is mobile-friendly. If people can?t easily read your site?s content on a small smartphone screen, they probably won?t be on your site for very long.

• Encourage reviews.? When customers post reviews on Google, this affirms your presence in your area and can help you not only get ranked for local search terms but those reviews, if positive, could help you attract more customers over other local competitors.

• Optimize Your Site. Do some keyword research and make sure you use some location names in your content. There are many places and methods to help do this without it looking like you are limited to one area. Content pages, blog posts, and your off-page optimization campaign can help with this.

• Off Page Optimization ? Create content with anchored links to your site with the location. For instance, you might try authoring a guest post on another local website and ensure that you link back to your site with a phrase that includes your city. Getting listed on local business directories could help, too.

• Run a local Pay per Click campaign. This will help you build presence in your local area. It can be even more effective when your business listing turns up in both the sponsored and organic parts of the page as there will be an increased chance of you getting the ?click?.

• Target some of your social media postings locally as well. This could help you get followed by people in your local area and their interactions with you could bring more local followers/fans/friends. (Hint: a local meet-up where you buy lunch or a round at a local pub could be a great way to drum up leads)

• Join your local chamber of commerce. Take advantage of the resources and networking events that are ongoing.

• Periodically review your website analytics. Regularly read your traffic reports to see where your traffic is coming from. Not only can you find out which search engines and search terms are bringing people in but you can see what are they are from and how they arrived on your page. This info can help you influence your future strategizing efforts positively by seeing which efforts work well.

How can you be sure that search engines associate your business with your area?

Not all businesses want to focus on selling in just one area and you can certainly run multiple online marketing campaigns to help you progressively widen your reach but it could be wise for your business to focus on an area at a time and then expand your online marketing strategy as you go.

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About Dana Prince

Dana Prince writes for Future Simple?s Growth University. Dana blends her passion for entrepreneurship with experience in software licensing sales, product management, online marketing, and SEO writing to run Dana Prince Writing, a web writing agency that creates optimized content that helps websites succeed. This entry was posted in Featured, Marketing and tagged customers, local marketing, marketing, mobile, online marketing, optimization, reviews, search engines, seo, strategy. Bookmark the permalink.

Source: http://www.futuresimple.com/blog/is-your-internet-marketing-strategy-local-enough/

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